The term "sales program" can refer to a variety of different things depending on context. Generally, it refers to an organized set of activities or initiatives designed to promote and increase sales of a particular product, service, or brand. This could include marketing campaigns, promotional events, discount offers, loyalty programs, and other strategies aimed at boosting sales numbers. The specific details and goals of a "sales program" will vary depending on the organization using it, but its overall purpose is to drive revenue growth through targeted efforts.